event key visual design and vector illustration
Key visual design for the Swing Back in Time event, a lively two-day arts festival organised by Hysan Development Company Limited, Lee Gardens Association and Hong Kong Youth Arts Foundation (HKYAF) in partnership with the Lee Hysan Foundation. The event was held at Pak Sha Road, Causeway Bay, Hong Kong from the 14th-15th of December 2024. Swing Back in Time featured programmes of swing dance workshops and live performances with a jazz band, magic and crystal ball acts, and a hands-on creative workshop.
Key visuals were in place across the weekend event, utilising a modernised art deco flavour to the overall illustration and typography. The main illustration features an interpretation of the original Lee Theatre building (1925-1991), which the event commemorates over a 100 years of the establishment of the Lee Gardens.
Visit the HKYAF event page for more details and images of the event. Photos courtesy of Hong Kong Youth Arts Foundation.
Website promotion feature
Main poster design
Event timetable design
Shortened animation designed for POSM screens
One of the 5 programme features during the event
One of the many POSM screens at the Hysan Place Mall in Causeway Bay promoting the event.
Physical backdrop of Lee Theatre building illustration for photo opportunities for festivalgoers
Alternate event programme feature
Hong kong youth arts foundation
Hong Kong Youth Arts Foundation (HKYAF) is a charity that provides access to high quality, noncompetitive free-of-charge arts experiences for young people aged 5 to 25. Established in 1993 by Lindsey McAlister OBE, JP, HKYAF organises inclusive and inspirational projects that reach out to youngsters of all cultures, backgrounds, languages and abilities, and actively creates opportunities for those who are disadvantaged and underprivileged. Each year, HKYAF reaches over 800,000 people through its projects, exhibitions and performances.
hysan development company limited
Hysan Development Company Limited is a leading property investment, management, and development company with a core portfolio of approximately 4.5 million square feet of high-quality office, retail and residential space in Hong Kong. With roots in the city that go back 100 years, Hysan has focused on building the community, mixing the traditional and the new, applying technology and practicing sustainability. It has transformed the Lee Gardens area into a modern smart community, with a unique Hong Kong character, making it an attractive destination for leading multinational corporations, international visitors and local residents. The Company has been growing its core portfolio through upgrades and expansion. It has also invested in strategic growth pillars which target opportunities brought about by the New Economy, with the aim of reinforcing Hysan's business by geography and by sector. Among its strategic pillars are Lee Gardens Shanghai and an urban renewal project in To Kwa Wan. Hysan has been listed on the Stock Exchange of Hong Kong since 1981 under stock code 00014.